What is Bleed?

Bleed is a necessary image or colour overhang that extends 5mm beyond the product dimensions for trimming purposes. Any artwork with imagery or colour to the edge requires this to be “bled” off the artwork to avoid unintended white edges when guillotining.

What is a safe margin for content?

To avoid important information such as logo, email or telephone numbers being cut off, set a 5mm margin in from the edge of your artwork.

Do I need crop marks?

Please include the crop marks when setting up your print file in Acrobat Professional. We will use these as a guide to set your file up for print. Do not supply guides.

What is resolution?

DPI means dots per inch and is the measurement of clarity or resolution.
Printing uses this measurement to apply ink density and requires images to have a minimum 300dpi resolution to be able to produce them sharply.
By contrast, the internet uses 72dpi resolution. Therefore, printing an image direct from the internet at 72dpi will result in a pixelated, low quality image.
When taking a photo intended for print, ensure the settings capture it at the highest settings on your camera. If you have downloaded an image from a stock image library, ensure you download the larger image size at 300dpi.

When supplying images to a graphic designer or printer ensure you supply the largest size available. It is possible with photo editing software to shrink a large image, but it is not possible to enlarge a small image from the internet with a resolution of 72dpi, without producing a poorer quality pixelated image.

By enlarging an image from 72dpi, to 300dpi, the photo editing software has to add extra pixels around each available pixel, producing an average from the available information to produce a “likeness”, therefore it will never be clear and sharp.

How do I achieve the best colour?

Full Colour or Process Printing uses a colour technology referred to as CMYK 4 colour process to produce full colour images onto paper. C = Cyan, M = Magenta, Y = Yellow, K = Black. It is the combination of these four colours that produce the full colour effect. A print is produced by separating the file into four colour “Plates” each contains information on the density and location of each colour. The lightest colour, yellow is printed first, followed by magenta, cyan and black is last. It is the combination and density of the printed dots that produces the full colour effect.

Electronic devices with screens and monitors use the RGB colour Space that is produced by a light source. R = Red, G = Green, B = Blue. To produce a full colour effect, each colour is lit at varying degrees within concentrated areas to produce an image. All the lights on produces white and all off produces black. Images on the internet use the RGB colour space. Please note that RGB colours are device dependent, meaning colour will appear different across electronic devices. RGB colours cannot be replicated accurately in the CMYK Colour Space as the colour values use different technology. An image with in the RGB colour space that is printed using CYMK process will most likely print dull and the colours appear muddied.

It is important to use the CMYK colour space when designing for print to ensure the correct technology is applied for the correct output and best results.

PMS or Pantone Colours is a premixed colour ink technology. Create and Print use by default CMYK 4 colour process for printing. We have the ability to print using the premixed Pantone inks but you will need to indicate this requirement when requesting a quotation. PMS colours do not always convert to the CMYK Colour Space successfully, so we advise to physically sight one of our colour charts in store to choose the best colour for your job.

The large format inkjet printer is our only exception to the CMYK Colour Space rule. Please supply artwork files with an RGB colour profile (preferably AdobeRGB 1998). Our large format printer has the ability to print the much larger colour gamut that RBG provides, resulting in better photographic quality pictures and graphics.

Speak to us today about the best colour profile to suit your needs.

Why do I have to supply fonts?

There are millions of different fonts and we don’t have them all. The best way to provide a print ready PDF is to prepare the artwork first by converting the fonts to outlines. This preserves the appearance of the text by converting it from a font file to a graphic element. Alternatively please supply the fonts and links if supplying an Indesign (Packaged Folder), Illustrator or Photoshop document.

Microsoft Office Fonts

To prepare your print ready PDF from Word, Powerpoint or Publisher you will need to embed the fonts. Go to Tools > Options > Save tab and click Embed TrueType Fonts. Within Publisher go to Tools > Commercial Printing Tools > Fonts.

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